The three rules of brand growth

Brands that people are strongly predisposed to have

… than brands with weaker predisposition

Brands that are always present attract

more buyers compared to those present on just one half of buying occasions

Chance of growth if you can find new uses for your range:

Increasing uses for a brand by 10% results in growth of 17%


Bring these resources to your team

10 page summary

Shortlist for CMOs.

Executive Summary

Free Blueprint digital book

Delve into Kantar’s in-depth analysis and charts.

Download the Blueprint book

Webinar to re-watch

In case you missed it, or want to share with your team.

View the webinar


Get in touch to start the journey to evaluate your brand performance and to shape your brand future.

Corinne Mostaert

Corinne Mostaert
Blueprint ambassador
Kantar Insights Belgium
corinne.mostaert@kantar.com

Isabelle Mérillou

Isabelle Mérillou
Managing Director
Kantar Insights Belgium
isabelle.merillou@kantar.com


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