As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for the long haul. New findings from Wave 8 of Kantar’s COVID-19 Barometer suggest that people everywhere are bracing for global recession and delayed recovery.
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With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way.
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Automotive and mobility brands are on the most worrying end of the scale, with a stop on production and assembly lines and almost all dealerships closed during lockdown. As the pandemic disrupts business as usual and throws the economic outlook into uncertainty, the automotive industry is on the front line.
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Since mid-March and the beginning of an incredible period in our lives, the situation has evolved. People are less in reaction mode, moving to adapting their behaviours and creating new ways of living, even more so as the lockdown will slowly lift.
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The level of uncertainty among advertisers is understandably great. Inquiries from our clients reach us every day - what do the changes in consumer attitudes and media consumption behavior mean for our communication activities?
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