Finding order in the chaos As we move into the second quarter of the year, we’ve been keeping track of which customer experience predictions are ringing most true.
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Serendipitously, the time and space considerations for differentiation bear a striking parallel to the dance of tango and its three basic steps.
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In this insightful new guide to the challenge of marketing better-for-the-people-and-planet products, Kantar's Sustainable Transformation Practice provides the evidence you need to make the case for solutions at all price points.
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Discover your top brand equity indicators for free in seconds BrandSnapshot is a free brand equity assessment tool on Kantar Marketplace, providing intelligence on your brand’s strengths and weaknesses in an interactive dashboard.
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Waste is a big issue because the world is in danger of being over-run with rubbish.
Brands have a big part to play in solving this challenge. 24 of the 38 categories we track in the Sustainability Sector Index are strongly associated with over-packaging, non-recyclable packaging, landfill, overconsumption and waste.
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3 steps booklet to create meaningfully different experiences The most valuable brands shake things up and lead the way. Their experience stands out.
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The world is at an inflection point. To be truly future-proof, brands need to respond to the sustainable revolution and to the changing values of society and the marketplace. Only those that take action will be able to build stronger, more valuable brands.
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Learn more about putting Kantar’s 4 step Learn-Test-Learn approach
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How to measure, predict and optimize marketing levers including indirect effects?
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