Maximise your multi-channel campaign impact

Revolutionary multichannel tracking

In today’s media landscape, with fragmented platforms and strict data privacy, navigating how to track real behaviours and measure campaign impact is harder than ever.

LIFT+ powered by THX captures real consumer media exposure across every touchpoint, 24/7, to identify your campaign impact.

Our mobile app tracks the complete consumer media journey delivering real-time actionable insights that let you optimise throughout the campaign cycle.

From digital video and connected TV content, to out of home advertising and store visits – track exposure across all channels that matter to you within one single-source app.

Discover the full capability of LIFT+ powered by THX

Mastering multichannel marketing

Lift+ booklet

Discover our essential guide for navigating the evolving media landscape. Gain insights and evidence-based tips to optimise your brand's growth amidst the challenges of fragmented channels and new ad platforms. Download now by clicking "Download complete offer" at the top.

Campaign performance

How did my multi-channel campaign perform overall? Did I reach my target audience and what brand-building role did each channel play?

Marketing effectiveness

How can I measure the effectiveness of my brand campaign by leveraging real-time exposure triggers?

Access to insights

How can I optimise my media strategy and media planning with faster access to insights?

Media optimisation

How can I identify the most cost-effective channels of my multichannel campaign?

Heineken

"I am genuinely excited about their unique ability to deliver deep cross-media insights through passive measurement of cross-media ad exposure"

Nescafe

"For the first time, we have gained a clear understanding of the impact that retail media has had on our brand. We were also impressed by how streamlined the set-up of the study was, which made the entire process very efficient."

Global

"We have consistently gained a deep understanding of its functionalities and utilized it effectively to achieve outstanding results. The app's Brand Lift and Location features, combined with strategic thinking, has contributed to the outcomes of a lot of our research studies"

Uber

"When it comes to media optimization in EMEA, the Kantar team proves to be truly indispensable. Their deep comprehension of brand building, media and our business, along with their unwavering commitment to improvement, ensure that each day is maximized to its fullest potential."

Monitor campaign performance in real-time

Capture real-time behaviour insights with the THX. passive panel to monitor true customer campaign exposure and impact.

Measure multichannel media contribution

Size the contribution of each media, the overlap, and synergies to optimise your media mix.

Start monitoring retail performance

LIFT+ opens up retail opportunities to track in-store visits, as well as out-of-home advertising with granularity.

Optimise your campaign strategy

Access actionable insights at your fingertips across all channels for smarter, faster decisions that maximise media impact and cost efficiency.