Inspire and accelerate growth through innovation

Successful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people’s needs and tensions in specific moments.

So how do you know precisely when and where to invest to find the elusive growth?

We guide and inspire you through all your innovation challenges; from identifying the crucial moments of opportunity and where to play, to when and how to deliver the ultimate experience. We apply the latest thinking in behavioural economics and cognitive science, and use technology to get you closer to the moments that matter.


Our areas of specialism:

Pinpoint opportunities for growth

Improve your innovation success rates dramatically with Matrix, our systematic approach to identifying and prioritising incremental growth opportunities at the very start of the innovation journey.

Unlock moments of extraordinary opportunity

Locator identifies specific moments of growth opportunity for your brand, and helps you improve performance and messaging to beat other brands in these moments.

Prioritising winning concepts

Concept eValuate is a suite of concept testing solutions that identifies new product ideas with the most potential to succeed in market and generate top-line business growth

Developing superior products

Product eValuate is a suite of product testing solutions that helps you optimise your products for launch. It evaluates product performance in context and identifies improvements that will maximise growth

Package your brand for success

A suite of pack testing solutions to help you create winning packaging that will stand out, engage consumers and drive growth.

Implement winning launches

Launch eValuate forecasts the sales growth your new product will deliver with twice the accuracy of other services, taking into account all the touchpoints that influence consumer decision-making.

Drive launch success

Post-launch eValuate mines social data to understand the response to your recently launched products and services, informing how to improve them or change communications to drive launch success.

From insights to winning concepts in seven days

Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.

Build winning market scenarios

ValueManager is a choice modelling tool that identifies the combinations of product features and price that appeal the most to consumers, helping you align your pricing strategy with their value perceptions.

How we’ve helped our clients

Drive growth through opportunities in new segments

Matrix, Innovation & Product Development, FMCG

The challenge

A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.

Our approach

We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.

The insight

We identified a major gap in the largest need-state for beer, where brand value, product value and satisfying drinkability intersect. Meeting this unmet need would appeal to underdeveloped customers, drive incremental growth and enhance brand equity.


The client developed an entire business plan around the need-state, and the resulting product launch exceeded sales goals by more than 50 per cent.