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Moving at the speed of culture
The fifth edition of Media Reactions is based on opinions from around 18,000 consumers in 27 markets and around 1,000 senior marketers around the world. The study provides essential guidance for campaign planning with a ranking of media channels and brands, and detailed insights into consumer and marketer perceptions of different media environments.
Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients.
Understanding the media landscape is one of the cornerstones of this journey.
Media Reactions is the first global equity evaluation of a selection of media channels and media brands among consumers and marketers, Belgium included.
All the elements that worked well are also still here: core ad equity metrics, consumer and marketer metrics, channel and brand-level data, multi-country scope, with updates to include trending topics.
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This year’s findings provide valuable guidance for marketers looking to tailor their strategies to better connect with Belgian consumers on a deeper, more meaningful level. |
The global insights from this report equip marketers with the knowledge to adapt their approaches and stay ahead in a competitive market. |
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So, are you investing in the right media channels and brands? Campaigns are seven times more impactful among a receptive audience, so for an ad to achieve its full potential it needs the right media environment. |
Find out what is possible for the Belgium market
Visit our website for more free insights or contact us to buy the global and Belgium data and reports.
So are you investing in the right media channels and brands? Do you know which media brands consumers now prefer? Contact our media experts who can share new findings from the study and discuss the strategic dilemmas facing marketers today.
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Bernard Scheray |
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Martine Philippe |
