Strategies and guidance to shape your brand future.

We believe in the power of a brand. Great brands don’t happen by accident. Long-term sustainable brand value is built by a combination of art and science. Kantar Brand Strategy and Brand Guidance expertise and solutions amplified by technology, ensure you know where to play, how to win and keep winning.

  • Market understanding to identify value in the category and how to unlock it
  • Brand positioning to position your brand portfolio to create value
  • Brand guidance with our Meaningful Different Salient framework to diagnose the strength of your brand as an asset and how you can unlock future value, stay on track to deliver value and maximise the impact of your campaigns.

For 50 years the world’s most valuable brands have chosen to partner with Kantar to shape their brand future.

Brand expertise. Powered by MDS, amplified by tech.

View the full portfolio below

How we’ve helped our clients

BrandSnapshot

BrandSnapshot

Discover your top brand equity indicators in seconds with Kantar BrandSnapshot powered by BrandZ.

Explore for free now!

Understand the power of your brand through BrandZ, the world’s most extensive brand value and equity study.
Readily accessible in an interactive dashboard on Kantar Marketplace.

Go to Kantar BrandSnapshot on Kantar Marketplace

Watch our video on Kantar BrandSnapshot here
BrandEvaluator

BrandEvaluator

Kantar BrandEvaluator  helps you to optimise your brand strategy to identify and unlock business growth opportunities.

Find out more about Kantar BrandEvaluator

 

Addressing these challenges:

  • Does your brand matter to current or potential consumers?
  • What kind of associations do consumers hold about your brand? Are these on strategy?
  • How should your brand be positioned and activated for profitable growth?
  • How much price premium can your brand justify in market? 

Key benefits

  • Act with confidence, knowing that Kantar’s market-leading, independently-validated Meaningfully Different Salient (MDS) framework of equity measurement is at the heart of this solution
  • Identify strategic growth opportunities for your brand 
  • Stay ahead with  reliable results from high-quality sample via a fully automated process, in as few as 4 days

Go to Kantar BrandEvaluator on Kantar Marketplace
BrandCampaign

BrandCampaign

Kantar BrandCampaign  measures the in-market performance of your own and competitor ads across multiple channels.

Find out more about Kantar BrandCampaign

 

Addressing these challenges:

  • Is my campaign reaching enough of my target audience? Is it cutting through across regions?
  • Which creatives should I invest more or less in across my different media channels?
  • Can i rerun the campaign?
  • Is my campaign wearing-out?

 

Key benefits

  • Determine if your creative is starting to wear out
  • Compare performance versus norms to provide additional context
  • Take decisions to increase or decrease spends across ads or for the campaign
  • Get quick reads in as few as 48 hours for effective course-correction

Go to Kantar BrandCampaign on Kantar Marketplace
BrandHealth

BrandHealth

Kantar BrandHealth tracks your brand, helping you to act and react quickly to threats and opportunities. Diagnose and plan your strategy to shape the future to uncover growth opportunities. 

Addressing these challenges:

  • How are my marketing efforts building sales and brand value?
  • Do I need to course-correct?
  • Am I on track for future success?
  • What is likely to happen to my brand next?

Coupled with TrendAI this exponentially enhances your ability to study 1000s of trends for an instant understanding of the marketplace signals, along with forecasting the future.

 

Key benefits

  • Fast-moving measures that signal the health of your brand in both the short and long-term
  •  Identify opportunities and risks from your competition
  • Reveal relationships between brands and sub-brands or variants
  • With KPIs that act as early indicators of future changes in brand value and sales
BrandStructures

BrandStructures

Kantar BrandStructures helps you to identify which brand associations form the linchpin to the neural paths of your brand's equity and sales.

 

Addressing these challenges:

  • What’s driving my brand’s equity?
  • What are the key associations with my brand that drive sales?
  • What are the different themes in perceptions of my brand?

Key benefits

  • Provides a guide to making better decisions on positioning, messaging and communications territories 
  • Informs target setting by understanding how much you can and need to drive key associations to grow equity and or sales