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Secrets behind ideas that work: A Belgian Brew of Creativity

Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.

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Kantar’s Marketing Trends 2025

Kantar’s Marketing Trends 2025 showcases the power of Kantar. It combines insights from across Kantar to give you holistic guidance for your brand growth journey.

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Media Reactions 2024 - Moving at the speed of culture

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Discover how marketers can influence revenue and profit

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

The three rules of brand growth

Kantar your Indispensable AI partner

In a world being reshaped by technology right in front of our eyes, consumer brands need to manage complexity, deliver more with less and receive actionable insights at ever greater speed.

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Brands grow by being meaningfully different to more people.

Sustainability is reshaping consumer demand in every sector and influences people’s attitudes towards your brand. Your brand perceptions on sustainability will either inspire or inhibit your brand growth and as such should not be ignored.

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