Your guide to the media landscape
Smarter media planning starts now
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025.
Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
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Download the webinar presentation now and start optimising your media strategy or planning for 2026. |
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In the Media Reactions 2025 report, Belgium stands out with unique consumer insights that reflect the specific preferences and behaviors of the local market. Belgian consumers continue to favour real-world advertising, with POS and cinema leading in trust and attention. In-person events rank high for innovation, while online formats struggle with intrusiveness and repetition. |
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Globally, the Media Reactions 2025 report reveals a comprehensive overview of marketers’ perspectives and market-level data from various countries. The global insights from this report equip marketers with the knowledge to adapt their approaches and stay ahead in a competitive market. The study this year is informed by the opinions of around 21,000 consumers across 30 markets and 1000 senior marketers around the world. |
Understanding the media landscape is a fundamental part of a brand’s journey to maximise growth
Kantar Media Reactions offers essential guidance for media decisions with unique advertising insights into the top media channels and media brands consumers and marketers prefer.
Partner with us to unlock the full potential of your media strategies and shape the future of advertising together.
Belgian consumers continue to favour real-world advertising, with POS and cinema leading in trust and attention. In-person events rank high for innovation, while online formats struggle with intrusiveness and repetition.
