Latest from our newsletters

To view this video please enable JavaScript.   Navigate the emotional world of sustainability in advertising. Sustainability is critical to your company's future. It's not just the right thing to do, it's...

October 2022

The results of the ILRES PLURIMEDIA 2022.II study conducted by ILRES and KANTAR Belgium are now available. This study, which provides information on the audience of the press, radio, television, cinema, advertising leaflets and internet,...

September 2022

Customer experience is an powerful contributor to brand equity and a strong driver of business growth. Our BrandZ data show that CX accounts for 70% of brand equity. Delivering intentional CX in a consistent, meaningful and differentiating...

September 2022

Campaigns are seven times more impactful among a receptive audience. For an ad to achieve its full potential it needs the right media environment. Media Reactions helps you do just that. Our annual study provides a comprehensive view of the...

September 2022

Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. To navigate today’s world, brands need to strip it back to...

September 2022

Introducing Brand Equity Evaluation The best marketers understand the importance of keeping brand at the heart of everything they do. In today's dynamic business environment, it is easy to lose track of your brand equity as data ages,...

September 2022

This year, for the first time, the biggest football event of this planet will coincide with the busy Saint-Nicholas and end-of-year period. Ad spend and global advertising will grow significantly meaning for brands it will be even more...

July 2022

To view this video please enable JavaScript.   What makes the world's most effective ads a success? In this webinar we celebrate the most creative and effective ads, and learn from their success. Kantar’s...

June 2022

Now in its 17th year, the Kantar BrandZ Most Valuable Global Brands ranking ensures that the world’s leading brands are recognised as leaders in their field. For the Top 100, this represents the second straight year of robust growth, and...

June 2022

The pandemic has changed the way people shop around the world. It has motivated more shoppers to go online and challenged online retailers. Inflation and economic uncertainty have reinforced the importance of price and promotions for ...

June 2022

Brand Media Monitor: the fastest way to understand your brand. The Kantar Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium. We provide...

June 2022

Every year marketers face the same questions. Are my brand building efforts succeeding? How can I justify my marketing investments? Imagine being able to check your brand's performance and measure succes in a new way. In today’s ever...

May 2022

The world's most creative and effective ads.And the secrets behind their success. At Kantar, we are privileged to test the best creative content, brought to us by advertisers and their agencies all around the world.  Our third annual...

May 2022

Media Trends and Predictions 2022 In many parts of the world, restrictions have loosened; the early stages of economic recovery have begun; and in media, where we have witnessed some rebalancing of investment across channels, growth is...

May 2022

Make sure your packaging is the hero when it comes to sustainability.It is important to recognise that it is all too easy to underestimate the role of the pack when it comes to creating the consumer expectations that can make or lose a sale...

April 2022

What role does brand play in the consumer decision journey?   The consumer decision journey is a feedback loop.   What triggers your brand and what your brand triggers is revealed in the way people make decisions. Whether unconscious...

April 2022

To view this video please enable JavaScript.   Be brave to drive brand growth through innovation A BrandZ analysis shows that successful innovation contributes to brand growth. However, it takes bravery to...

March 2022

Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognise is that brands cannot promote their way out of trouble. Starting a price war erodes...

March 2022

  Three years ago we celebrated the release of our insights and intelligence platform, Kantar Marketplace. Kantar Marketplace is a leading-edge online automated market research platform designed for insights professionals, marketers and...

March 2022

Innovation clearly contributes to brand growth. An analysis run on the BrandZ database shows that the most innovative brands are the ones that grow faster.   Different challenges make that innovation requires bravery. To name a few of them...

February 2022

Test more advertising content, faster, with less budget Smart marketers know that the strongest creative achieves more impact with less spend. So how do you go to market with the most effective creative, whilst combating shrinking market...

January 2022

Brand equity is one of your business’s most valuable assets, proven to drive revenue and growth. But what exactly is it? How can you influence consumer perceptions and measure the impact? What roles do media, brand purpose and brand assets...

January 2022

Sustainability has become a number one priority for businesses. With so many areas to consider, what should be the focus of your brand? The business case for sustainability is clear. Sustainability can no longer be ignored and progressive...

December 2021

To view this video please enable JavaScript.   Who are our Top 10 performers and what makes them stand out from the others? Global data show us that strong, meaningfully different brands are better...

November 2021

To view this video please enable JavaScript.   Innovation at the heart of companies' recovery strategies. 60% of European business leaders believe that innovation will accelerate the recovery and will be...

October 2021

To view this video please enable JavaScript.   Are you debating if your brand identity resonates your consumers’ emotional chords? Are you afraid your brand assets are not cueing your brand – but a...

June 2021

To view this video please enable JavaScript.   In 2020 we evaluated over 10000 ads for our clients and have identified the most powerful ads – those that are both creative and effective.   The Kantar...

May 2021

Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.   Great advertising needs to drive short term sales and build your brand in the long term. We analysed over 10000 ads...

April 2021

To view this video please enable JavaScript.   Brand Purpose has become an increasingly hot topic for many brands in recent years. You don’t need to search far for commentary about how people now have...

April 2021

To view this video please enable JavaScript.   Sustainable transformation is very much a Human-Centric question, and as such it’s about bringing people with you in this journey. The ‘Where to Play’ question...

March 2021

FutureShapers provide a forward-focussed lens on categories.   Future proof your brand.   "FutureShapers are the people who will have the greatest impact on shaping the future of your market." In an increasingly unpredictable and complex...

February 2021

To view this video please enable JavaScript.   Global data show us that strong, meaningfully different brands are better weathering the crisis. Boosted by the pandemic Amazon remains the strongest brand...

December 2020

Navigating digital contexts "Too much marketing spend is being wasted delivering a great ad in the wrong place or the wrong ad in the right place."  With an ever-changing digital media landscape, it is more essential than ever before to...

November 2020

Covid-19: what are people saying, feeling, doing? Before you read any further, we want you to take this quiz. We'd love to find out to which Covid-19 tribe you belong. See you in a minute. TAKE THE QUIZ Now that you know whether you are a...

November 2020 | COVID-19

Put people at the heart of your innovation With people's needs, behaviours and beliefs evolving faster than ever before, companies need to be agile, pivot their innovation pipeline and get closer to consumers. That's why we're excited to be...

October 2020

To view this video please enable JavaScript.   On this webinar we will bring you the Media Reactions, the first global equity evaluation of a selection of both media channels and media brands among consumers...

October 2020 | COVID-19

It is far from certain what will happen in the coming months. Unfortunately, it is entirely possible that we will face a resurgence of Covid-19 and a re-imposition of lockdown restrictions. It will take years to fully recover and the fear...

September 2020 | COVID-19

To view this video please enable JavaScript.   As we have seen, this COVID-19 crisis triggered many changes to the norm. Sectors are dealing with fast-changing and vastly different environments with some...

July 2020 | COVID-19

Brands need to be authentic, stay true to emotion. Diversity recognises individual differences whether that be colour, origin, religion, socio-economic status, sexual orientation or other ideologies. While diversity is often celebrated,...

June 2020

Being authentic as a brand is more important than ever. As governments are planning for exit strategies, also companies need to start 'planning the party' and their brands entrance when the new normal arrives. Communication is key,...

May 2020 | COVID-19

To view this video please enable JavaScript.   French version  To view this video please enable JavaScript.   Keep an eye on Kanaal Z next week and get up to speed...

May 2020 | COVID-19

To view this video please enable JavaScript.   Since mid-March and the beginning of an incredible period in our lives, the situation has evolved. People are less in reaction mode, moving to adapting their...

May 2020 | COVID-19

To view this video please enable JavaScript.   The level of uncertainty among advertisers is understandably great. Inquiries from our clients reach us every day - what do the changes in consumer attitudes...

April 2020 | COVID-19

To view this video please enable JavaScript.   Manage your brand in challenging times. Learnings from Covid-19 crisis, globally and locally. The outbreak of the Covid-19 virus worldwide is having an enormous...

March 2020 | COVID-19

These are trying times and I hope this message finds you and your families well. I want to take a moment to inform you on the work we are doing at Kantar to ensure that our people are safe and well, while we continue to support you and your...

March 2020 | COVID-19

  Wondering about the future of mobility in Antwerp and Brussels? The great cities of the world are energizing and challenging places to live. One of the greatest challenges is urban mobility - how people travel to, across and within...

March 2020

BrandZ exists to provide you with insight into the extraordinary world of brands. From the newest to the oldest, from big to small, from East to West, from luxury to everyday, our database is the largest and most comprehensive assessment of...

March 2020

With influencers increasingly becoming business as usual for brand communications, the risks that come with influencer marketing are now becoming apparent: inappropriate endorsements, lack of transparency and fake followers all damage the...

January 2020

People are ready for changeThe great cities of the world are energizing and challenging places to live. One of the greatest challenges is urban mobility - how people travel to, across and within the city landscape. Despite the environmental...

January 2020

Learnings from Belgian Christmas advertising.What works? Christmas is the height of the advertising year in many Western markets. For people, Christmas is more than a season. It is a feeling! Since 2014 - we as Kantar - have tested...

January 2020

As we enter 2020, change in the media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape our industry. The boundaries between paid, owned and earned media are...

January 2020

The environment - it's getting personal! As the 21st century progresses the environment is high on the agenda. Environmental concerns are no longer seen as 'fringe' but are increasingly part of mainstream narratives. The scientific...

November 2019

Maximise ROI from your ads quickly and cost effectively With the growth in the number of advertising channels, consumers increasingly avoiding ads and ads being developed more quickly, it’s harder than ever for ads to stand out and have the...

November 2019

Getting Media Right. Banking lessons from BrandZ Investment in digital and new channels set to increase in 2020, despite measurement concerns. A significant proportion of marketers globally (46%) don't have the right balance and synergies...

November 2019

Key drivers to sustainable growth. Luxury lessons from BrandZ.   Three key drivers to sustainable growth Everything you do builds your brand, but it is how people interpret what you do and how they remember it, that really matters – and...

August 2019

Grow your brand over the short and long term.   Fewer than 6% of global brands grow market share over the first year. Of these, only 6 in 10 sustain this growth over three years.How can brands build momentum in the short and long-term...

July 2019

Inspire and accelerate growth through innovation uccessful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people’s...

May 2019

A revolutionary way of testing new product concepts.   Identify the potential of new product concepts purely through observation of consumer behavior Concept Testing 2.0 is an alternative Kantar solution to the conventional concept testing...

April 2019

Centennials are ready to be the next economic powerhouse Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth. "Centennials at 21" examines the behaviour and...

April 2019

Spark the magic between brand and customer experience When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd. If...

April 2019

Insights at the speed of business   Fast, cost effective and robust insight is more important than ever in today's complex, connected and fast changing world - with content and products being developed and launched more quickly than ever...

April 2019

“Brands need to reinvest in owned media and limit dependence on the major social media platforms.” 40% of the world’s population use social media. With some industryreports claiming that consumers on average spend two hours every daysharing...

April 2019

'Transformation', today’s buzz word… But what does it mean for your business? And do you sometimes feel 'Lost in transformation'? We help you to connect the dots and create value We help you to open up to the voice of the consumer We help...

February 2019

Connected Intelligence, AI and Voice will transform media  What will shape the media landscape for brand owners, agencies and media platforms in 2019? Making sense of the transformative media landscape is challenging, and increasingly we’re...

February 2019

How can gender progressive advertising help grow your brand? Gender balanced brands drive far greater brand value.Still, only one in three brands achieve this balance in Belgium   Gender is a sensitive topic - one that society is currently...

February 2019

Innovation for growth Sales alone are not the sole measure of success when a brand launches a new product. To truly understand the value of innovation, we need to understand its category impact—and that means measuring incremental...

January 2019

Evaluate and adapt for a better Return on Investment   We have three questions you should ask yourself Are my touchpoints delivering impact or do they need improvement? >>  Click here to reduce complexity and optimize your paid,...

November 2018

Fewer than one in five marketers are very confident in their ability to integrate data for insights   Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. Now...

October 2018

The fastest way to understand your brand   The Kantar TNS Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium. We provide the market with...

October 2018

How much choice is too much? The innovation paradox. The innovation paradoxOne of the most common mistakes made by marketers is only focusing on product innovation. Succeeding with innovation means offering consumers more choice, but how do...

September 2018

Leaps of faith: inspiring trust in disruptive times The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user...

August 2018

Why brands must think 'women first' when developing voice applications   Voice could well be the technology to bridge the gender digital divide and help women leapfrog to equality. Voice has the potential to break down many of the barriers...

August 2018

Are your digital ads engaging or intrusive? Digital ad spend continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital...

June 2018

Five ways China is progressing from follower to auto industry leader "If you are unfamiliar with brands such as Lynk & Co and Wey, it won't be for much longer" China’s automotive industry, for so long a follower of the established...

May 2018