Discover 3 unique webinar’s

Get ready to supercharge your 2025 campaigns.

Kantar’s extensive expertise spans across different areas including brand strategy, customer experience (CX) and qualitative creative research, enabling us to address diverse customer questions and challenges.

Our upcoming webinars highlight this breadth, offering insights into building meaningful connections, measuring and improving CX for brand growth, and developing effective brand structures. Join us to learn from Kantar’s global experts and discover how our comprehensive research capabilities can drive your business forward.


Navigating Brand Growth: Build Difference in 2025

CMO and marketers are constantly seeking new ways to building Difference. So, how can you identify gaps to attract more people? Which choices can help increase your brand’s sales and Demand Power, as you plan for 2025?

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Register to discover:
  • How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people
  • Which choices can help increase your brand’s sales and Demand Power
  • How to make evidence-based choices using ‘what if’ scenarios

Build meaningful connections: How to measure and improve CX for brand growth

Learn how Kantar’s research shows that brands improving customer experiences are 2.5 times more likely to significantly increase their market share. Discover strategies and tools from Kantar CX experts to measure and enhance your customer experience, driving loyalty and revenue.

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Register to discover:
  • Identify and measure the key touchpoints that create meaningfully different customer experiences
  • Strategies for using CX metrics to build emotional connections that drive
  • Linking CX improvements to measurable business outcomes, including revenue growth and competitive differentiation

Beyond execution: landing your creative for success

With all the hype on how AI can drive creativity in marketing campaigns, have we lost the human touch? In this session, we will explore how to bring the human and emotional element into the end-to-end creative process.

Watch the recording

Register to discover:
  • Hear about our end-to-end creative development framework at Kantar
  • Learn how modern qualitative approach enhances the creative development process
  • Find out how you can be an early adopter for this modern, AI-powered approach

Our Belgium experts are here to help you implement the valuable insights and strategies from our webinars, ensuring your business is well-prepared for 2025.

With their deep knowledge in brand strategy, customer experience, and qualitative creative research, they can assist you in applying these learnings to drive growth and competitive advantage.

Sana Hussain

Sana Hussain
Brand and Communication, Director
Kantar Insights Belgium
sana.hussain@kantar.com

Machteld Andries<br />

Machteld Andries
Brand Strategy Lead
Kantar Insights Belgium
machteld.andries@kantar.com

Martine Philippe

Martine Philippe
Brand Guidance Lead
Kantar Insights Belgium
martine.philippe@kantar.com

Gino De Vooght

Gino De Vooght
CX Transformation & Measurement
Kantar Insights Belgium
gino.de.vooght@kantar.com