Submitted by jorn on
Useful and inspiring research insights
The Effie Awards, initially launched in 1968 by the New York American Marketing Association, aimed to recognize and honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries.
In Belgium, the Effie Awards serve as a platform to acknowledge and celebrate effective marketing campaigns that yield tangible results. These awards commend creativity, strategic thinking, and measurable impact within the Belgian marketing sector.
Kantar Belgium, a key player in data, insights, and consulting, collaborates closely with Effie Belgium. As a research partner, Kantar brings its expertise to enhance the evaluation of campaigns deserving recognition.
In summary, Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market.
For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be
Five lessons from Effie Europe winners on creating effective advertising.
Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns deliver whatever challenges they face. We and our partner Effie Europe are longstanding champions of creativity that drives real world impact, so we have come together to better understand what sets award winning creative apart. Using Kantar’s scalable effectiveness measurement tool, LINK AI, we have tested 200 assets from the last 2 years Effie Europe winners and extracted killer insights about how they do it.
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Isabelle Mérillou |
