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Webinar | Attention beyond views for creative effectiveness
How can great attention measures elevate ads from playback to payback?
In an increasingly digital and information-saturated environment where consumers’ attention is not limitless, understanding attention is fundamental for advertising success, and marketers worldwide agree with 66% of them saying attention has an important influence on creative effectiveness (Media Reactions 2023).
But is measuring behavioural metrics (eg. time viewed) enough?
To optimise your ads to command attention, it is crucial to understand the depth of the attention beyond just catching the eye. Join our webinar where experts from Kantar and Affectiva explore the meaning of attention for advertising success, how to measure it, and how to optimise your ads to capture attention.
Unable to attend? Register anyway for access to the on-demand recording.
What is facial coding?
Facial coding is an AI-based analysis of facial muscle movements that allows us to measure facial expressions such as smile, brow furrow or raised eyebrows.
Find out what facial coding means in this Inspiration article and how to use the creative benefit of facial coding in Marketplace projects for your ad testing.
Dive into our podcast and explore the myriad of possibilities.
How does using facial coding in ad testing help create better ads?
In this podcast Kantar and Affectiva experts discuss potential applications of the technology as part of a pre-testing program, including how it can optimize the ad or create cut downs that will make ads more likely to go viral, more likely to be remembered and more likely to build short and long-term associations for a brand.
Get in touch for a creative view on your ads
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