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A Belgian Benchmark for Customer Experience
Didn’t catch the live event hosted by Kantar and UBA? No worries! Dive now into all the exciting insights and results from the event. Don’t miss out on what everyone is talking about!
The first time in Belgium a Customer Experience Benchmark based on an approach which is already 20 years a reference in France (Podium Relation Client a Kantar France & BearingPoint initiative). Discover more about this proven methodology.
Traditionally investing in Customer Experience has been seen as a retention strategy, a way to generate value by retaining & growing existing customers. Kantar evidence however shows that even more is to gain when deploying customer experience as a strategy for brand building.
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Experiences drive up to 75% of brand equity growth, significantly outpacing paid media. |  |
Brands enhancing experience delivery are 2.5 times more likely to boost market share. |
Analysis of Kantar BrandZ data shows that organizations achieve greater success by cohesively connecting their brand and experiences, and standing out. Delivering Meaningful and Different experiences is key to world-class CX and primes a brand for growth.
Discover the 3 pillars towards delivering a great customer experience
Get in touch to transform your brand with Meaningfully Different Experiences
A new CX framework by Kantar. Customer Experience solutions empower clients to create brand-aligned experiences that drive business growth. Our expertise helps you:
- Express your brand's unique positioning through tailored experiences.
- Understand evolving customer needs to stay ahead of market trends.
- Prioritize impactful improvements for commercial success.
- Capture feedback at scale using platforms.
- Empower your team with actionable insights.
- Optimize measurement and insights to guide strategic decisions.
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Gino De Vooght |
