Latest news & insights
Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. To navigate today’s world, brands need to strip it back to...
Test your own or competitor TV ads in 15 minutes with Link AI. Available as an automated, self-serve or serviced solution. Test more of your advertising, faster. Say goodbye to blind spots in your creative performance. Link AI...
Brand equity is one of your business’s most valuable assets, proven to drive revenue and growth. But what exactly is it? How can you influence consumer perceptions and measure the impact? What roles do media, brand purpose and brand...
How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future? As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for...
With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. With the global shift towards digital media channels and the industry’s...