COVID-19 Insights

Covid-19: what are people saying, feeling, doing? Before you read any further, we want you to take this quiz. We'd love to find out to which Covid-19 tribe you belong. See you in a minute. TAKE THE QUIZ Now that you know whether you are a...

November 2020 | COVID-19

To view this video please enable JavaScript.   On this webinar we will bring you the Media Reactions, the first global equity evaluation of a selection of both media channels and media brands among consumers...

October 2020 | COVID-19

It is far from certain what will happen in the coming months. Unfortunately, it is entirely possible that we will face a resurgence of Covid-19 and a re-imposition of lockdown restrictions. It will take years to fully recover and the fear...

September 2020 | COVID-19

How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?   As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for the long...

September 2020 | COVID-19

To view this video please enable JavaScript.   As we have seen, this COVID-19 crisis triggered many changes to the norm. Sectors are dealing with fast-changing and vastly different environments with some...

July 2020 | COVID-19

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3...

June 2020 | COVID-19

Being authentic as a brand is more important than ever. As governments are planning for exit strategies, also companies need to start 'planning the party' and their brands entrance when the new normal arrives. Communication is key,...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission phase...

May 2020 | COVID-19

To view this video please enable JavaScript.   French version  To view this video please enable JavaScript.   Keep an eye on Kanaal Z next week and get up to speed...

May 2020 | COVID-19

To view this video please enable JavaScript.   Since mid-March and the beginning of an incredible period in our lives, the situation has evolved. People are less in reaction mode, moving to adapting their...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community transmission...

April 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for...

April 2020 | COVID-19

To view this video please enable JavaScript.   The level of uncertainty among advertisers is understandably great. Inquiries from our clients reach us every day - what do the changes in consumer attitudes...

April 2020 | COVID-19

To view this video please enable JavaScript.   Manage your brand in challenging times. Learnings from Covid-19 crisis, globally and locally. The outbreak of the Covid-19 virus worldwide is having an enormous...

March 2020 | COVID-19

Should I be spending money on media to advertise, or should I pull my spend? Like most industries, advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: some advertisers are busily...

March 2020 | COVID-19

These are trying times and I hope this message finds you and your families well. I want to take a moment to inform you on the work we are doing at Kantar to ensure that our people are safe and well, while we continue to support you and your...

March 2020 | COVID-19