COVID-19 Insights

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3...

June 2020 | COVID-19

Being authentic as a brand is more important than ever. As governments are planning for exit strategies, also companies need to start 'planning the party' and their brands entrance when the new normal arrives. Communication is key,...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission phase...

May 2020 | COVID-19

To view this video please enable JavaScript.   French version  To view this video please enable JavaScript.   Keep an eye on Kanaal Z next week and get up to speed...

May 2020 | COVID-19

To view this video please enable JavaScript.   Since mid-March and the beginning of an incredible period in our lives, the situation has evolved. People are less in reaction mode, moving to adapting their...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community transmission...

April 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for...

April 2020 | COVID-19

To view this video please enable JavaScript.   The level of uncertainty among advertisers is understandably great. Inquiries from our clients reach us every day - what do the changes in consumer attitudes...

April 2020 | COVID-19

To view this video please enable JavaScript.   Manage your brand in challenging times. Learnings from Covid-19 crisis, globally and locally. The outbreak of the Covid-19 virus worldwide is having an enormous...

March 2020 | COVID-19

Should I be spending money on media to advertise, or should I pull my spend? Like most industries, advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: some advertisers are busily...

March 2020 | COVID-19

These are trying times and I hope this message finds you and your families well. I want to take a moment to inform you on the work we are doing at Kantar to ensure that our people are safe and well, while we continue to support you and your...

March 2020 | COVID-19

  The COVID-19 emergency pushes organizations to adopt new and 'agile' ways of working. The workforce must adapt to the new situation, organizations must safeguard motivation and operational excellence. This requires care for the physical and...