The largest study of its kind exploring the marketing implications of Covid-19

As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3 clusters of stringency -  low, moderate and high stringency. We looked at China as a separate market, as the lockdown has eased much earlier than in the other markets and the country now seems to deal with controlled, recurring outbreaks.

This report covers three topics.

1. Coping strategies and what we want from brands.

2. Shopper behaviour and customer experience.

3. How will we adapt to a new life post pandemic?


Download our very detailled and comprehensive report and get your brand ready to deal with post Covid-19 implications.


If you need more information or are interested in the following waves, contact Isabelle Mérillou

Download complete offer 

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