The trends that will move the needle for marketers in 2024

Kantar’s Marketing Trends 2024 combines insights from the different areas of the business, to give you a holistic guidance for your brand growth journey.In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2024 planning.Regardless of the industry or role you are in, there is something there to spark your curiosity.

Grab your trends

Get in touch with us if you’d like to discuss the trends and what they mean for your brand.

Machteld Andries
Brand Domain and Strategy Lead
Kantar Insights Belgium

Sana Hussain
Brand & Communication Director
Kantar Insights Belgium