BrandZ Belgium Report 2024

The Kantar BrandZ Belgium study includes the opinions of over 7200 Belgian consumers. The ability of any brand to power business growth relies on how it is perceived by customers.

Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify a brand’s strength in the market and provides strategic guidance on how to boost value for the long-term.

The study leverages the learnings on Brand Valuations from the GLOBAL TOP 100 RANKING and looks at Belgian consumer opinion, with insights for marketers.

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Discover the top 10 strongest brands in Belgium

The Top 10 Strongest Belgian brands were awarded basis Demand Power across 23 categories and approximately 300+ brands covered in the research. Demand Power is basically an estimate of what a brand's volume share would be if purchase decisions were based purely on brand associations.


Predispose More People by leveraging deep insights and advanced technologies to influence consumer behavior.

Be More Present by ensuring you brand stays top-of-mind through strategic positioning and impactful marketing.

Find New Spaces by identifying untapped opportunities and expanding your brand’s market reach.

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Get in touch with our Belgian BrandZ experts

For more detailed insights and personalized assistance, our Belgium BrandZ experts are here to help. Contact us to discuss how we can support you in shaping your brand’s future and leveraging the latest market trends.

Isabelle Mérillou

Isabelle Mérillou
Managing Director
Kantar Insights Belgium
isabelle.merillou@kantar.com

Sana Hussain

Sana Hussain
Client Director & Creative Co-Lead
Kantar Insights Belgium
sana.hussain@kantar.com