Submitted by jorn.vdm on
We think you’d be interested to receive a complimentary copy of the Diary of a CMO – 7 takeaways for your marketing challenges.
In this 14-page executive summary, you’ll find the evidence you need for the boardroom and actionable tips to leverage Brand Equity and Brand Growth.
Alongside the foreword by Prof. Koen Pauwels, 'The best marketing academic on the planet' according to Mark Ritson, you’ll find concise recommendations for your marketing challenges from Kantar experts.
Download this complimentary guide for key takeaways, including:
- Three key points for a strategic penetration
- Two considerations for price correction with minimal losses
- Navigating the messy middle for sales conversion
- What are the key metrics to prioritise for Brand Growth?
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A new standard for brand equity measurement MASB certifies Kantar’s Meaningful Different and Salient framework |
We would love to share more of our findings and learn how we can support further in your business case.
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Martine Philippe |
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Machteld Andries |
