CFO's aren't necessarily against brand spending. It's often about being cautious on spending without clear proof of effectiveness.
The intangible asset of a brand, or what sits in the minds of people, accounts on average for 32% of a company’s value.
In this executive summary, you’ll find the evidence you need for the boardroom and actionable tips to leverage Brand Equity and Brand Growth.
Alongside the foreword by Prof. Koen Pawels, you’ll find concise recommendations to your marketing challenges. No fluff.
Download this complimentary 14-pager guide for key takeaways on:
- How you can align marketing with business objectives
- Three key points for a strategic penetration
- Two considerations for price correction with minimal losses
- Three actions to enhance your brand experience
- How do you determine the best innovation path for your brand?
- Navigating the messy middle for sales conversion
- What are the key metrics to prioritise for Brand Growth?
Book a meeting with our experts if you are looking for evidence to support your business case or if you are at a decision-making crossroad. We would love to share more of our findings and talk further.
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Download the report7 takeaways for your marketing challenges |
Diary of a CMO - Top tips
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A new standard for brand equity measurementMASB certifies Kantar’s Meaningful Different and Salient framework |
