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Media Trends & Predictions 2024 Report
Discover what's next for global media and marketing
What trends have we observed this year and what does 2024 have in store?
Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing pool of data.
Informed by our data and insights, this year’s report focuses on five key themes:
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MACROECONOMICS, MICRO MEDIA STRATEGY Markets are experiencing rapid shifts in economic indicators, but their effects aren’t uniform – who are the economic winners, and what are the impacts on media consumption? |
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CONTENT GOES BACK TO THE FUTURE - AND AROUND THE WORLD Evolving audience preferences and shifts in content consumption, intertwined with the industry's push to monetise and measure, highlight a market undergoing dynamic transformation. |
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ADVERTISING IN THE EYE OF A STORM At no other point have brands faced so many unique challenges all at once. Only insight and adaptation can help them navigate such turbulent times. |
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TECHNOLOGY: GAMECHANGERS AND FALSE DAWNS Dive deep into a year of incredible advances, cautionary tales, and the balance of technology's promise against its potential perils. |
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STRENGTHENING THE SIGNAL: AUDIENCES IN HIGH DEFINITION By adopting more advanced strategies, businesses are supercharging their data and enriching their understanding of audiences - but it’s not without challenges… |
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