Useful and inspiring research insights

Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.

We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.

Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.

View us at the Online Effie Effectiveness Forum on 3 October to uncover the secrets behind successful ideas in the Belgian market. Don’t miss this chance to gain unique insights firsthand.


3 day’s left to register

The Online Effie Effectiveness Forum

Effie finalists will present their case, followed by a Q&A. Kantar will present the insights from Secrets behind ideas that work: A Belgian Brew of Creativity

The Effie Awards Ceremony

The ceremony will be followed by a walking dinner, where you’ll build strong relationships for your business.

Register now


Proud partner of Effie Belgium

Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market.

For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be


Get in touch with our Belgium experts

Isabelle Mérillou

Isabelle Mérillou
Managing Director
Kantar Insights Belgium
isabelle.merillou@kantar.com

Sana Hussain

Sana Hussain
Client Director & Creative Co-Lead
Kantar Insights Belgium
sana.hussain@kantar.com