Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2024 in Belgium

There hasn’t been a quiet moment for media in the recent years, from the digital evolution to the most recent explosion of AI applications. As ever, it continues to be a dynamic time for media investment.

Finding the right media environments for your ads has never been more important.

Kantar Media Reactions is an annual study that explores the evolving media landscape and shows you how to navigate it. It offers essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer.

In the Media Reactions 2024 report, Belgium stands out with unique consumer insights that reflect the specific preferences and behaviors of the local market.

This year’s findings provide valuable guidance for marketers looking to tailor their strategies to better connect with Belgian consumers on a deeper, more meaningful level.

Based on the opinions of around 800 consumers in Belgium.

Globally, the Media Reactions 2024 report reveals a comprehensive overview of marketers’ perspectives and market-level data from various countries.

The global insights from this report equip marketers with the knowledge to adapt their approaches and stay ahead in a competitive market.

The study this year is informed by the opinions of around 16,000 consumers covering 330 brands in 23 markets and 900 senior marketers around the world.

Discover the top-ranking media brands and channels and how to navigate today’s complex media environment.

Our complimentary booklet uncovers new insights and emerging trends in the evolving media landscape and reveals the top-ranking media channels and brands amongst consumers and marketers.

At the top of the page click on the "Download complete offer" button to download the full booklet.

Our media experts reveal the environments where consumers are most receptive to advertising, how this differs from marketer’s preferences and provide tips on how to stay relevant in today’s dynamic media environment.

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Understand what consumers want so you can get your ad context right and make the most of your media investment. Detailed reports and data packages are available and provide the full list of global and/or market-level rankings of media channels and brands. They include commentary on the key advertising insights and their implications.

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