How can marketing evolve to support a sustainable future?

For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey.

In this one-hour webinar, we will give an overview of the Three Principles for Progress from Kantar and WFA's new Creativity into Action Playbook launching in January 2025.

Sign-up here

Join us to learn how leading brands are using creativity to harness the potential of the sustainable transformation of marketing. You will hear from:

• Ozlem Senturk (Kantar) and Michelle McEvoy (WFA) on key insights from Sustainable Marketing 2030.
• Ketan Mohile on how Vodafone built a vision of sustainable living for their category and activated sustainable behaviour change through their ‘Home of Trade in’ campaign.
• James Prentice on how Arla Foods used the art of storytelling to drive the value perception of Arla’s sustainability journey through the Arla ‘Discover Your New Self’ campaign in Germany.
• Toby Foy on how eBay leveraged the cultural phenomenon, Love Island, to make sustainable choices aspirational for consumers.

Session 1: Tuesday, 14th January, 10am
Session 2: Tuesday, 14th January, 4pm

Sustainable Marketing 2030 includes a circular marketing framework that reimagines marketing’s role within the business and its ability to drive growth in a way that is compatible with a sustainable future.

Download the report

If you're passionate about exploring the intersection of sustainability and creativity, let's connect!

Together, we can delve into how innovative thinking can drive sustainable solutions and how sustainable practices can inspire creative breakthroughs. Reach out to discuss how these two powerful forces can work hand in hand to create a better future. Looking forward to our conversation!