Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.

We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.

Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 600 plus ads from the last 2 years of Effie Belgium winners and 267 entries from this year's finalists, uncovering valuable insights.

Discover 3 attention drivers that stand out

Proud partner of Effie Belgium

Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market. For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be