Download the report

Ready to shape next year's strategy? Kantar’s Marketing Trends 2026 combines powerful, expert-led insights to give you holistic guidance for your brand growth journey.

Inside, you’ll find:

  • 10 key trends that will redefine marketing in 2026
  • Data-backed insights and Kantar’s expert perspective for each trend
  • Guidance to help marketing leaders think strategically about the year ahead

Whatever industry, category or role you are in, you’ll find something to spark your curiosity. Access the trends now and start planning for what is next.

Access Marketing Trends 2026


Get in touch if you’d like to discuss the trends and what they mean for your brand.

Machteld Andries

Machteld Andries
Commercial Director, Brand Strategy
Kantar Insights Belgium
machteld.andries@kantar.com

Sana Hussain

Sana Hussain
Brand and Communication, Director
Kantar Insights Belgium
sana.hussain@kantar.com

your indispensable partner for 2026 planning