A strong repeat purchasing rate is critical to the long term success of any new product or service. The most important determinant of repeat purchase is the concept-product fit: how well a product delivers against expectations. At TNS we believe you cannot properly assess performance for a new product or service unless you test it against expectations established by the concept.
Product eValuate is a concept-product test which uses robust performance measures to help our clients determine how well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. We identify the product improvements that will satisfy consumers and lead to growth. As with all our innovation tools, our sales forecasting is based on individual modelling to provide the absolute and incremental assessment of potential.
Contact - David Soulsby