Product eValuate is a concept-product test which uses robust performance measures to determine how well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. As such, it has a vital role to play in ensuring a strong repeat purchasing rate, one of the most critical factors in the long-term success of any new product or service.
As with all our innovation tools, Product eValuate’s sales forecasting is based on individual modelling, which provides an absolute and incremental assessment of potential. We use our pinpoint analysis to identify the product improvements that will satisfy customers and ensure sustainable long-term growth from launch.
For more information please contact David Soulsby.