The route to market in the automotive industry is no longer simple: competition amongst car manufacturers has intensified whilst the rise of digital and social media has dramatically transformed the car-buying process.
In order to succeed and grow your business in this highly competitive environment, you need a fine-grained understanding of the multitude of factors that influence the consumer’s choice.
TAPPS from TNS is a powerful new approach designed to help you successfully navigate today’s complex route to market. Unlike traditional studies, which collect consumer information retrospectively, TAPPS is the first interactive, online study to track the same consumers in real time across all touchpoints, both online and offline.
By measuring the actual sequence of events taking place in the car-buying process over a period of four months, TAPPS provides you with precise recommendations on when and how to reach potential customers throughout their journey to purchase.
For more information please contact Andy Turton.
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