Accelerate consumer understanding with a market research platform designed for marketing agility.

Get the insights you need to build your brand at speed

Proven solutions, game-changing tech.

Proven solutions, game-changing tech.

Kantar Marketplace brings together the best of technology and human expertise in a powerful market research platform, so you get decision-quality insights in as little as a few hours.

And with Kantar’s Meaningful Different and Salient framework at the heart of our solutions, you can reliably predict whether your marketing will drive incremental sales and brand equity.

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Consumer research, on your terms.

Consumer research, on your terms.

Choose from a full suite of market research tools designed to help you optimise your marketing mix, whether you’re getting feedback on an idea, developing a new product or launching a campaign. Get the flexibility you need to run self-serve studies or combine the speed and agility of the platform with expert service.

Pay as you go or commit to volume upfront and unlock more value to supercharge the efficiency of your insights journey and make the most of your budget.

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Powerful insights, all in one place.

Powerful insights, all in one place.

Share learnings throughout your organisation with team-level access to project data. Intuitive visual analytics dashboards make it easy to understand your results, synthesise insights across projects, and look at performance versus our norms. So you can make faster, more confident decisions.

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In your market – and around the world.

In your market – and around the world.

Tap into global consumer perspectives, with access to over 150 million consumers, and solutions available in 80+ countries.

And with local 24/7 technical support and account servicing, know that someone always has your back.

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About Kantar Marketplace

Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 80 countries.

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.