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Stay on top of disruptors and expand your view of the market. Kantar BrandDigital is a monthly brand tracker powered by digital search. Fuelled by Kantar’s proprietary AI toolkit, BrandDigital provides a much-expanded view of the market: geographies, languages, categories and brands as well as hard-to-reach markets.
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Addressing these challenges:
- How do I track brands that are disrupting the market today and could become significant challengers tomorrow?
- What about these disruptor brands is piquing consumer interest?
- Which regional or local markets are these brands gaining traction in?
- How are marketing or activation efforts impacting interest in these brands?
Key benefits:
- Kantar's proprietary AI toolkit captures and analyses everything consumers are searching for, in their own words, to ensure brands do not miss a thing.
- Unparalleled access to over 4.3 billion digital consumers, enabling you to cover more regions and geographies compared to working with other agencies.
- Machine-led, human refined approach - the machine does the data collection, collation, classification at speed and scale while our digital experts ensure the data is curated to deliver insights addressing your brand priorities.
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