BrandDynamics - AI-powered brand tracking
BrandDynamics - AI-powered brand tracking
AI-enriched foresight to power your marketing decisions, every day
- Gives always-on and predictive insights relative to a peer brand set
- 50+ years’ experience based on over 50,000 brands distilled into one product
- Uses Trend AI technology to cancel the ‘noise’ in the data that distorts short-term metric movements and let customers see category trends with no time lag
- Thousands of people surveyed per day across categories and countries
- 4x more fraud prevention than any other supplier
- Survey completion rates are 23% higher than the industry average
- Leverages Kantar’s Meaningfully Different Framework – the only brand equity measurement approach approved by the MASB
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