Submitted by jorn on
Effie winners are outstanding performers
Discover how they stand out by leveraging creative excellence
Creative effectiveness is key to successful campaigns. We, alongside Effie Belgium, champion impactful creativity. Together, we explore what makes award-winning ads stand out.
Using Kantar’s scalable creative effectiveness measurement tool, LINK AI, we analysed over 350 ads from the past two years of Effie Belgium winners and this year’s nominees, uncovering valuable insights.
Discover the six lesson we found for effective creative Belgian ads.
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The 2024 Effie Awards, celebrating marketing effectiveness, concluded on October 3. A total of 19 awards were presented: 2 Gold, 6 Silver, and 11 Bronze. Discover the best Belgian cases on Effie Belgium to see how they stood out.
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LINK AI
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LINK AI on Kantar Marketplace allows you to test ads at scale, using artificial intelligence to provide results in as little as 15 minutes. |
The future is hybrid: combining survey and AI in creative testing to maximise effectiveness |
Need Help with Your Creative Ads?
Our creative experts are here to help you elevate your advertising campaigns. After learning the 6 lessons from “The Secrets Behind Ideas That Work,” feel free to reach out to us for personalized support.
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Gabriella Harris |
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Sana Hussain |
