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Revolutionary multichannel tracking
LIFT+ powered by THX is a tech-driven optimisation tool that provides in-depth audience insights for your multichannel campaign.
The platform gives you access to audience insights for all your marketing channels at speed, enabling you to evaluate the brand and creative impact of your campaign on every channel. Optimising your live marketing campaigns has never been easier.
Plus, with the THX mobile app, harness the power of innovative technology to capture real-time consumer behaviour data for your campaigns.
Maximise your campaign's impact
- Monitor campaign performance in real-time Capture real-time behaviour insights with the THX. passive panel to monitor true customer campaign exposure and impact.
- Measure multichannel media contribution Size the contribution of each media, the overlap, and synergies to optimise your media mix.
- Start monitoring retail performance LIFT+ opens up retail opportunities to track in-store visits, as well as out of home advertising with granularity.
- Optimise your campaign strategy Access actionable insights at your fingertips across all channels for smarter, faster decisions that maximise media impact and cost efficiency.
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