Revealed! The top 10 trends for your 2025 marketing strategy

Kantar’s Marketing Trends 2025 showcases the power of Kantar. It combines insights from across Kantar to give you holistic guidance for your brand growth journey.

In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2025 planning.

Whatever industry, category or role you are in, you’ll find something to spark your curiosity.

Find out more

Get in touch if you’d like to discuss the trends and what they mean for your brand.

Sana Hussain

Sana Hussain
Brand and Communication, Director
Kantar Insights Belgium
sana.hussain@kantar.com

Machteld Andries<br />

Machteld Andries
Brand Strategy Lead
Kantar Insights Belgium
machteld.andries@kantar.com