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Unlock strategies and insights from the world’s most successful brands

We’re excited to share that Outstanding Innovation 2025 has launched! This year’s release brings together global Kantar BrandZ data, qualitative insights and bold brand strategies to help you plan your 2026 innovation roadmap with confidence.

Explore the stories behind this year’s leading innovators—Netflix, KFC, Clorox, ChatGPT, Touchland, Trip.com and more—and learn how consumer-first thinking and breakthrough ideas are delivering real, meaningful impact.

Are you ready to be inspired to lead your brand’s future of innovation?

Visit our website to download your free guide for 2026 planning and watch the webinar to discover this year’s key findings.

Access all content now


Let’s Talk Innovation.

We’re passionate about innovation at Kantar and would love to talk to you about your innovation challenges.

Eduardo D’Ávila Lins de Faria

Eduardo D’Ávila Lins de Faria
Innovation Director
Kantar Insights Belgium
eduardo.davilalinsdefaria@kantar.com