Matrix

Grow category value by finding new space

Matrix unlocks category value with a systematic approach to Finding New Space for your brand and portfolio. We help direct portfolio management, brand fit, innovation and/or communication efforts to where they will have maximum impact through identifying and prioritising opportunities.

Key Features

Proven

Consumer behavioural model to drive survey content, analytics and deliverables removing uncertainty and facilitating confident decisions making.

Future Shaping Insights

Shape your brand by unlocking meaningfully different growth opportunities, informed by Kantar’s externally validated Meaningful Different Salient framework.

Find New Space

Unlock growth opportunities whether you're looking to move your brand into new categories or occasions, expand your audience or inspire new product development