NeedScope

Own Meaningfully Different positions for your brand(s)

With a focus on emotion, NeedScope provides direction to develop and differentiate brand positioning and deliver a consistent experience across all touchpoints. Our validated framework and unique tools help you build a meaningfully different brand or brand portfolio that will drive strategic and competitive advantage predisposing more people to your brand.

Key Features

Best in class Brand Positioning Framework

Identifies the best brand (portfolio) positioning opportunities based on deep understanding of underlying emotional needs.

Trusted brand equity framework

Informed by Kantar's externally validated Meaningfully Different Salient framework, NeedScope uses a powerful framework to design a differentiating brand positioning and ensure consistency in brand execution.

A world class solution

Driving brand growth through 20,000+ projects across 115 markets.