BrandImprint

Instant recognition for your brand's distinctive assets

BrandImprint uses cutting edge cognitive psychology to measure how quickly and easily consumers recognise your brand's assets and connect them to the brand. Through direct questions and response speed tasks Brand Imprint accesses the intuitive 'type 1' responses evoked by logos, colours, shapes and other assets brands use to trigger recognition in advertising environments.

The method includes a combination of questions and speed of response tasks to access intuitive, 'type 1' responses evoked by different brand assets. Brand assets includes things like logos, colours, slogans, shapes, and anything else that a brand uses to trigger recognition in advertising environments.

Key Features

Proven System 1 approach

Leverages the latest developments in neuroscience and cognitive psychology.

Your brand's most Distinctive Assets

Identifies the assets intuitively and uniquely associated with your brand.

Trusted positioning framework

Using NeedScope framework to understand which assets will create consistency across all communications and touchpoints to drive your desired brand positioning.