Popdown Title:
Take the guesswork out of advertising ROI
LINK AI on Kantar Marketplace is a powerful, artificial intelligence-based tool for testing your digital, TV, print and outdoor advertising. It’s designed for speed and scale and backed by the extensive LINK norms database, so you get decision-quality insights you can trust.
Key Features
Confident decision making
LINK AI delivers decision quality ad effectiveness predictions to an intuitive dashboard in a few as 15 minutes so you can act quickly and confidently.
Comprehensive metrics
It is the only AI solution on the market to predict brand lift along with creative and behavioural effectiveness.
Actionable insight
Results benchmarked to channel-specific norms, so, you have a complete picture of ad effectiveness and know where to put your media investment.
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