Optimise early creative ideas and concepts with real-time qual at quant scale
How do you explore emotional reactions and shape early creative before investing further?
Kantar Live brings together the richness of qualitative insight with the speed and scale of quant in a live, expertly moderated session. With AI-powered analysis, tailored discussion guides, and post-session debriefs, you get a clear view of what consumers think, feel and do so you can make confident decisions grounded in real human perspectives and cultural context.
Best suited for when you want to elevate the qualitative voice of the consumer in early-stage creative development, Kantar Live helps you assess emotional responses, understand what your creative is really communicating, and identify where to refine before moving into the next stage of development or further testing.
Key Features
Qual and quant in perfect sync
Capture authentic consumer feedback with emotional depth and measurable scale, all in one live session with up to 100 participants.
AI-enhanced, expert-led
Make every session count with live moderation, thoughtfully designed creative discussion guides, and AI-powered summaries that surface key reactions and support deeper probing in real time.
Interactive and immediate
Engage consumers through live voting, polls and multimedia uploads, followed by a post-session debrief with Kantar experts to align on the strongest creative concepts and define actionable next steps.
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