Boost digital ad performance across media placements with Context Lab. Quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight.
Available for all digital channels, including major social media (YouTube, Facebook, Instagram, TikTok etc.), VOD (e.g. Netflix, Disney+), audio streaming (e.g. Spotify) or retail media networks (e.g. Tesco, Walmart)
Key Features
Understand ad performance across media
Test multiple ads to understand which digital ads perform best on a given channel. Or look at a single ad on mobile or desktop to assess whether it will perform effectively across channels.
Get contextual data around how your ad will perform.
Test everything from Facebook and Instagram stories to non-skippable YouTube ads and influencer content. It is the only solution on the market that allows testing digital ads in context, delivering breadth of brand lift, creative, behavioural, attention and emotion insights
Uncover which aspects of your creative are impacting brand lift.
Look at a breakdown of performance on a variety of dimensions, including enjoyment and stopping power, as well as versus our norms. Measure engagement with your ad thanks to behavioural metrics, attention and emotion insights.
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