With Kantar Connect, plan, optimise and activate a truly holistic touchpoint strategy tailored to your needs. Activate beyond paid media to grow your brand.
Paid media contribute to only 25% of brand impact. The remaining 75% comes from earned and owned touchpoints like word of mouth, online reviews, your website and in-stores experiences.
Connect evaluates the full spectrum of touchpoints and identifies those driving the greatest brand impact. Get clear guidance on how to drive more engagement at each touchpoint, ensuring your brand stands out at every stage.
Boost your marketing ROI thanks to meaningful, actionable insights tailored to your category and context.
Key Features
Competitor coverage
Benchmark your brand against competitors to uncover whitespaces for growth. Guide strategic moves into untapped and underinvested areas with the benefit of global and regional category-level norms.
Actionable insights
Benefit from a long-term brand growth strategy grounded on Kantar's validated Meaningful Different Salient brand equity framework. And measure key metrics like awareness, consideration, sales, imagery and synergy, offering a comprehensive, multi-dimensional view of touchpoint performance.
Smart optimisations
Identify under-invested touchpoints and uncover synergies to drive impactful optimisations, enabled by capturing shifts in consumer brand equity.
Thumb Image
