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Prioritise and optimise the strongest concepts
How can you optimise innovation concepts to best position for success? Accelerate concept development with valuable what appeals to consumers and will drive incremental growth. ConceptEvaluate on Kantar Marketplace provides rapid consumer feedback prioritise and refine innovations to help you build your brand.
Key Features
Trusted approach
Develop winning concepts using a validated approach proven to improve innovation success rates by up to 50%.
Powerful insights at speed
Benefit from the speed of automated concept testing that turns around high-quality, cost-effective learnings in as few as 24 hours through an intuitive dashboard.
Flexible servicing
Choose self-serve or get additional service and tap into guidance from Kantar’s global expert network.
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