Uncover real-time qual and quant insight in one session
How do you get a holistic understanding of consumers and the context behind the numbers to make smarter decisions?
Kantar Live connects you directly with consumers through an expertly moderated online session, blending the richness of qualitative insight with the speed and scale of quant. With AI-powered analysis, thoughtfully designed discussion guides and post-session debriefs, you’ll get a clear view of what people think, feel and do so you can take strategic actions grounded in real human perspectives.
Key Features
Qual and quant in perfect sync
Capture authentic consumer feedback with emotional depth and measurable scale, all in one live session with up to 100 participants.
AI-enhanced, expert-led
Make every session count with live moderation, thoughtfully designed discussion guides, and AI-powered summaries that help you probe deeper and surface key themes in real time.
Interactive and immediate
Engage participants through live voting, chat responses, polls and media uploads followed by a post-session debrief with Kantar experts to align on clear next steps
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