BrandSustainability provides a clear understanding of brands' sustainability credentials and how efforts in this space contribute to brand building. And it identifies where to focus to leverage sustainable marketing as a powerful contributor to brand equity. This unique, industry-first solution provides the necessary guidance on the often-missed critical step of Brand strategy and positioning on sustainability; filling the insight gap between the understanding of the changing landscape and brands’ activations.
BrandSustainability helps you take sustainable marketing to the next level by answering these key questions:
- How is your brand truly perceived on sustainability?
- Is your brand at riskmitigate?
- Does your brand leverage sustainability perceptions to boost its equity
- How can you tell your sustainability story in a way that contributes to your equity?
- What is your most efficient route to market to make gains and avoid loses?
- What are the best routes and opportunities to sustainable innovation for your brands vs. competitors?
Key Features
Measure brand sustainability perceptions
Measurement is the starting point of taking better decisions for the brands and, in this incredibly important space, current methods are insufficient, not to say misleading. We measure your brand and competitors Sustainability Score to equip you with the most accurate KPI for a brand on sustainability – it is a validated measure against levels of rejection and adoption a brand faces.
Leverage Kantar’s Meaningful Different Salient Framework
By integrating Kantar’s Meaningfully Different and Salient framework, BrandSustainability assess the impact of your brand perceptions on sustainability on brand equity.
Find your path to brand building and growth through sustainability
Optimize brand sustainability strategy: positioning, go-to market approach, and innovation opportunities to resonate more deeply with consumers whilst building your equity.
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