Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion (DEI), giving a voice to people who tend to be excluded by brands. This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool for category-level insights, crucial for inclusion marketing.
Key Features
Learn from brands leading on inclusion
Understanding expectations for diversity, equity, and inclusion is key to effective inclusive marketing. The Brand Inclusion Index helps brands assess their DEI perception, offering essential insights for brand inclusion strategies.
Closing inclusion gaps
The Index identifies populations your brand needs to focus on, highlighting areas for improvement and strengths to celebrate. This helps close inclusion gaps and enhances inclusive marketing efforts.
Insights for brand inclusion
Utilise insights from the Brand Inclusion Index to craft campaigns that resonate with diverse audiences, improving brand perception and fostering an inclusive environment.
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