Kantar’s Sustainability Sector Index offers invaluable insights on sustainability, derived from 32,000 interviews across 42 sectors in 33 countries. This data helps you understand what sustainability means for your sector, how consumers perceive your brand, and how to build trust and leadership in this crucial area.
Key Features
Develop a sustainability strategy
Shape your marketing guiding principles around sustainability. The Sustainability Sector Index enables you to prioritise key topics, ensuring your brand focuses on what matters most to consumers and the planet.
Become a sustainability leader
Identify and leverage the factors that will have the most significant impact. By understanding consumer perceptions and expectations, your brand can position itself as a sustainability leader, driving meaningful change and building lasting trust.
Sharpen your activations
Utilise detailed insights on sustainability issues to enhance your brand strategy. The Sustainability Sector Index provides a clear roadmap to sharpen your activations to maximise engagement in terms of messaging, tone and targeting.
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