Not all consumers are on the same journey toward sustainable living, for various reasons. Just tapping into the most active consumers is not sufficient to drive significant progress, impact and unlock commercial value. To win over people, brands should understand how to connect with the different sustainability audiences. Using Kantar’s validated sustainability segmentation, we group people according to their level of overall engagement and action toward sustainability.
Key Features
Segment Sustainability Audiences
Implement Kantar’s validated sustainability segmentation to understand different audience segments. Tailor messaging, products, and initiatives effectively.
Analyse your target audiences
Investigate target audience demographics and behaviors. Create targeted products and campaigns that address specific needs.
Activate audiences
Develop strategies for audience activation to ensure your sustainability efforts reach the right people at the right time.
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