A Modern Mutual: The Nationwide CX Success Formula

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This is your chance to learn practical strategies for building a CX framework that connects purpose with performance and prepares your organisation for 2026 and beyond.

Customer expectations are evolving fast. Success in 2026 means blending digital efficiency with authentic human connection to build trust and long-term loyalty.

A strong CX framework, powered by actionable insights and AI, transforms feedback into measurable improvements—boosting satisfaction, retention, and operational excellence.

From mobile-first experiences to closing the feedback loop, these proven strategies deliver value for customers and businesses alike.

Explore highlights through blogs, podcasts, and bite-sized video snippets.

Discover the success story


The ten trends that will shape 2026

Kantar’s Marketing Trends 2026 combines insights from across Kantar to give you holistic and actionable guidance for your brand growth journey. In this exclusive collection, you’ll find the top 10 trends shaping the year ahead, enriched with Kantar’s point of view and data points to guide your 2026 planning.

Kantar’s Marketing Trends 2026 cuts through the noise so that CMOs can plan for brand growth with confidence.

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Marketing Trends

A Belgian Benchmark for Customer Experience

Spotlight on CX

We need to better understand how customer experience drives long term growth. Our benchmark results again reveal significant differences in CX delivery across categories and brands.

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Transform CX: Begin 2026 with Confidence

Kick off 2026 with a sharp CX plan. Leverage our Belgian Spotlight on Customer Experience benchmark to pinpoint the experiences that drive growth, then shape a focused roadmap. Get in touch with our CX experts.

Gino De Vooght

Gino De Vooght
CX Transformation & Measurement
Kantar Insights Belgium
gino.de.vooght@kantar.com

your indispensable partner for 2026 planning